Personalised promotional products are a tried-and-true marketing effort designed to improve brand recall. Items like pens, hats and drink bottles adorned with a company logo are given to customers and staff, spreading the word, and the brand.

Promotional items find their way to consumers and staff via many avenues – conferences, community events, meetings and mixers. Wherever you have a high volume of people, free gifts or ‘favours’ are always a hit. Alternatively, promotional items can be mailed out to reach a specific crowd.

Make no mistake, promotional items earn their keep. Just look at your fridge and your cupboards – there’s a high chance you have a branded magnet or drink bottle from years ago still in your possession. We don’t keep or frame digital advertisements in our homes, but we do hang on to branded gifts.

Offering customers an item of value that they will use regularly is an easy way to foster brand loyalty. The goal is to spread the word about your company and ensure that, if a customer has a related need, you pop up in their mind as the first (and ideally only) option.

Brands tend to want to diversify their marketing efforts, and using physical promotional items is a way to do that. So much of advertising is digital nowadays, yet people aren’t willing to give up tangible (and effective) promotional products.

The reason? Promotional products prove time and time again to be incredibly effective marketing tools. They’re well worth their cost, too – buying promotional items in bulk is a cost-effective way to get your brand out there.

People tend to have a long-term connection with promotional items, using them in the workplace or taking them home. Since home is associated with comfort and safety, it is the perfect environment to introduce your brand into. People are more receptive to marketing in their safe places.

In a world where nothing is free, who is going to say no to a ‘freebie’? This makes these products so easy to distribute.

In many instances, if things go ‘wrong’ and a client declines a gift or discards it immediately, the lost cost is so low that it doesn’t matter. There is always next time!

Scrolling through all the promotional items we have available at Apex Promotions, you may be feeling inspired or overwhelmed. So many choices… which to choose for your brand?

Here are some of our most popular products for specific industries:

• Seed packets for a nursery
• Stress balls for a therapy office
• SPF/hats for a dermatologist
• Stationery for a sales company

Promotional items don’t necessarily have to be on theme with your company’s offerings, but going with a theme is a neat idea. Of course, we offer many general items that any brand can use successfully, too.